The NLP communication model recognizes the difference in how much information our senses take in at all times, versus how much information our conscious mind is able to hold at one time.

Our five sense continually take in millions of bits of information, but our conscious mind is only capable of processing approximately seven bits, or chunks, of information at a time.

When one is relaxed and not distracted one can handle up to nine chunks of information, but when one is distracted, generally one can handle only about five chunks of information.

How does the mind cope with this onslaught of sensory information when the conscious mind can only process so many bits of information at once?

It copes by deleting some information, by paying selective attention to some bits of information and not to others. For instance, if many people are talking around you, you are likely to screen out what a lot of the mare saying.

The mind also distorts or misperceives some information that it is taking in.

NLP studies how we take in information and how we process it. The way we take in sensory information effects our feelings, our thoughts and our beliefs. If we delete or distort some information we will have an innaccurate picture of what is happening around us and what it means to us. Happy people will interpret the same sensory data in a different way than unhappy people - but we can learn to recognize that and learn to interpret this sensory data in a way that is more helpful.

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